The Sonoma County Fire Relief Beer Event, brought to you by Battle of the Brews in conjunction with the Active 20-30 Club of Santa Rosa #50, was envisioned following the devastating wildfires that ravaged Sonoma County in October 2017.
In partnership with Sonoma County’s three major beer distributors: Columbia Distributing, Eagle Distributing and Morris Distributing, the groups came together to see how they could partner to bring a one-of-a-kind experience celebrating Sonoma County and all things craft beer, while benefitting those affected by the Sonoma County wildfires.
The result, the Sonoma County Fire Relief Beer Event, will build upon the tradition of Battle of the Brews, Sonoma County’s Premier Craft Beer Event™, by incorporating elements of the VIP Craft Cup Competition, a BJCP-certified beer tasting competition featuring special edition, limited release and popular craft brews, with the People’s Choice Main Event, an affordable beer tasting alternative featuring dozens of craft brew tasting opportunities. And with increased demand, the Sonoma County Fire Relief Beer Event will take this one-time event to new heights, with the event to be held beyond the walls of the Grace Pavilion, all within the Sonoma County Fairgrounds.
Immediately following the VIP Craft Cup Competition, the People’s Choice Main Event will host dozens of craft beers and food vendors. Since 1996, the People's Choice Main Event has become a local favorite celebrating craft beer, food..